If you’ve ever been in a conversation with someone who only talks about themself, you know it can be tiring. But what we see over and over again is nonprofits doing this same thing with their websites.
Nonprofits often create websites where it’s all about their story, how the nonprofit was founded, and all the great things they’ve done, without telling potential donors, volunteers, and advocates how they play a part in the story! It’s great to include information about your nonprofit, but at the heart of your website should be both your mission and how people can get involved in helping your cause. Whether you’re looking for volunteers to stock your food pantry or donors to give money so you can provide medical care to stray dogs, people who visit your website need to know how they can help move your mission forward.
This isn’t to say you can’t include information about your nonprofit, the great work you’re doing, and your team of staff. But it’s crucial to look through the lens of the people visiting your website and ask yourself, “What would a potential donor, volunteer, client or advocate want to know about us?”
Learn more in our free Nonprofit Website Guide. In the guide, you’ll learn:
- what information to include about your mission
- the key to turning your website into your best advocate
- common mistakes and how to avoid them