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Which Social Media Scheduler is Right for Your Nonprofit in 2022?

By September 29, 2022No Comments

We’re rounding up all the best tools for nonprofits looking to schedule their Instagram, Facebook, TikTok, and Twitter posts. We’ll share our recommendations as social media marketers, as well as how to apply for nonprofit discounts. Which social media scheduler is right for you will depend on the platforms you want to use, your budget, and what’s most important to you. 

Keep reading to learn about the essential tools that can help you schedule your nonprofit’s social media posts in one quick and easy place.

Later

What platforms do they support?

Instagram, Facebook, TikTok, Linkedin, Twitter, Pinterest.

Can you schedule Instagram reels?

Yes, this feature was released in July of 2022. Read more about their reel scheduling feature.

Do they offer a nonprofit discount?

Yes, 50% off any plans. And 100% off for any nonprofits fighting racism. Apply for either discount here.

Best for…

People who like visual planning. You can plan out how your Instagram feed will look, and their scheduler shows you a thumbnail of the post within the calendar. If Instagram is your primary platform, this is the tool for you.

Pricing

Plans start at $7.50 per month after the nonprofit discount and range all the way up to $40 per month, depending on how many social channels and features you need, and if you choose a monthly or annual plan.

Do they offer a free trial or plan?

Yes, they offer a 14 day trial of any of their paid plans for new users.

Buffer

What platforms do they support?

Instagram, Facebook, TikTok, Linkedin, Pinterest and Google Business Profile.

Can you schedule Instagram reels?

Yes, the feature was released in July of 2022. You can check out this feature on their website.

Do they offer a nonprofit discount?

Yes, 50% off any plans. You can complete their application for a discount on their website.

Best for…

Nonprofits who want a cost-efficient, no frills option. This is also great for nonprofits who have a physical location people visit and review, because you can post to Google Business Profile from Buffer.

Pricing

Buffer offers a free plan for managing 3 social media channels. Paid Plans start at $2.50 per month after the nonprofit discount and range all the way up to $60 per month, depending on how many social channels and features you need, and if you choose a monthly or annual plan.

Do they offer a free trial or plan?

Yes. On the free plan, you can manage up to 3 social media channels and schedule up to 10 posts at a time.

Hootsuite

What platforms do they support?

Instagram, Facebook, TikTok, Linkedin, Twitter, Pinterest.

Do they offer a nonprofit discount?

 Yes, 50% off any plans, but they exclude schools, religious organizations, grant making foundations and hospitals. Apply for the discount on their website.

Best for…

Nonprofits who are doing organic posts and advertising on social media. Hootsuite allows you to manage your organic posts and your paid posts from one place. And they sometimes run deals that give new advertisers ad credit on Linkedin if you want to try out running paid ads on Linkedin.

Pricing

Plans start at $25 per month after the nonprofit discount and range all the way up to $370 per month, depending on how many social channels and features you need, and if you choose a monthly or annual plan. If your nonprofit doesn’t qualify for their discount, their lowest plan level is $49 per month.

Do they offer a free trial or plan?

Yes, they offer a 30 day trial for new users.

Canva

What platforms do they support?

Instagram, Facebook, Twitter, Pinterest, Linkedin and Tumblr.

Do they offer a nonprofit discount?

Yes, Canva offers their pro features (including the content scheduler) for free to nonprofits. Apply here.

Best for…

Nonprofits who are already designing in Canva who primarily do static image posts instead of video. Their content scheduler feature leaves something to be desired for organizations doing video content or carousels.

Pricing

Canva Pro is free for nonprofits. Apply here.

Do they offer a free trial or plan?

Yes, they offer a 30 day trial for new users.

Sprout Social

What platforms do they support?

Twitter, Instagram, Linkedin, Facebook, Pinterest, YouTube, TikTok, and WhatsApp.

Do they offer a nonprofit discount?

Nope.

Best for…

Nonprofits who are focused on video content. Sprout Social can post to YouTube, TikTok, and Instagram Reels. For international nonprofits doing work in countries where WhatsApp is popular, Sprout Social can allow you to message people from one inbox so your Facebook Messenger, WhatsApp, and Instagram inboxes are all in one place.

Pricing

Plans start at $89 per user per month for annual plans. Plans range from $89 to $279 per month, depending on which plan you select.

Do they offer a free trial or plan?

Yes, they offer a 30 day trial for new users.

We know that nonprofits don’t always have the luxury of having a team or person dedicated to social media management, which is why we swear by using these time-saving tools to do the legwork for you. Let’s stop posting manually on weekends or after hours, shall we?

If you’d like more specialized nonprofit social media or marketing assistance, don’t hesitate to reach out. We’d love to help so you can focus more on your mission.